Creating Money Out of Thin Air

A few weeks back, one of my closest friends told me that I couldn’t, “…just pull money out of your @ss…”

I insisted that I could.

Not on the spot, like a magician pulling a rabbit out of a hat (got the visual) but given a few weeks, yes, I could materialize money.

So here’s what I did.

Last month I did a full blown promotion to a house list of mine. Full blown in the sense that the promotion was sent by snail mail, with a lot of time put into the packaging, and the message. No one that received my mailing could have thrown it in the trash without first opening it up.

This is a very tight niche industry. By tight I mean 150 potential buying units… eliminating the startups and nonbuyers brings it down to more like 75.

The promo was a test drive of a service I’ve been offering for years. It’s a high ticket purchase (by internet standards) with recurring revenue.

Results:

Mailed 25 at a total cost of $19.
3 people raised their hands to take the two week test drive - which paid for my mailing cost.

And this morning, now that the test drive is over, I got the first order.

$3,000 over the fax machine.

And I think one or both of the other two clients might soon follow.

My Point

The point of this is not to brag, or point out that I “won” the argument.

My point is that attracting a group of clients that want to trade their money for your knowledge, service, or products, is probably the most stable and enjoyable business you can build.

Some of you can relate to my story and you know how good it feels to turn on the computer and find money in your inbox or on the fax machine. Some of you are way ahead of me and the numbers you see coming are many multiples of what I’ve described.

But if the story I just spelled out for you sounds like a far away dream… I’m here to tell you that you can make it happen.

I won’t tell you it’s easy, or that I have a push button gizmo that does all the work for you.

If you want it, you might have to put in some really long hours, learn a lot, and keep going through disappointing setbacks.

But man is it worth it.

The Lessons For Me

Here’s what I learned.

Number One, don’t strain my shoulder patting myself on the back, because…

Number Two, I should be doing something similar every single month and just imagine where I’d be if I had been sending out similar promotions every month for the past three years…

Number Three, it shouldn’t take an outside stimulus to give me that swift kick in the butt to get things moving.

As I’ve read on another blog… Do It f-n’ Now